Category: ACCA P1 Governance, Risk and Ethics

Mary Guy Model Ethical Decision Making

Mary Guy model Mary Guy  Model listed a checklist for decision making in 1990. The values are honesty, accountability, caring, loyalty, respect for others, the pursuit of excellence, integrity and responsible citizenship. The Mary Guy model also suggested the five rules which integrate these values and help in decision making; Rule 1: Consider the wellbeing

Digital Marketing Plan and Implementation

Digital Marketing Plan  Nova Advertising Company (Pvt.) is providing different types of services to their clients in the form of printing press, hoarding board, and Pena-flex printing. Now the company is planning to extend their services in the different field due to customer needs and market advancement. Now the clients want digital marketing because it’s cost