Category: Articles

Market Segmentation Analysis

Market Segmentation Market Segmentation is also a technique used by different FMCG groups to enter in an area. In this article, you will find how a brand using market segmentation analysis or an event through which it can increase its sale. The Streets is known as Wall’s in other countries released its new ice cream

Top 10 Greatest Soccer World Records

Top 10 Greatest Soccer World Records As we know that the FIFA world cup is the biggest event in international football. At this time the champion of the football team title is holding by Spain team, and the next world cup will be held in 2014 and in Brazil. Now I am going to mention

Top 10 Cricket World Records

Top 10 Cricket World Records Here is the list of Top 10 Cricket World Records provided to you after a long research and getting data from different sources and collected in a single article for you. Top 10 Cricket World Records ever you can study here in this article. Don Bradman’s Test career batting average (99.94)

IFRS 16 Leases Vs IAS 17 Leases

IFRS 16 Leases IFRS 16 Leases will start to apply on all the financial years starting after 1st January, 2019. After that IAS 17 will no longer be applicable. Early application of the IFRS 16 Leases is only allowed with IFRS 15. Objective of IFRS 16 Leases The main objective of this standard is to

What is a Product and Different Types?

Definition of Product is; A product is an item, idea or a service which a company or a person sells to customers and client and get revenue through this. There are different products available in the market which have different characteristics. For example Physical Goods, Services, and an Idea. This explanation of these three types of product

IAS 16 Property Plant and Equipment

IAS 16 For an asset to be recorded in the financial statements should meet this definition laid by IASB Framework under IAS 16; “IAS 16 Asset is a resource which is controlled by the entity, as a result of past event and from which economic benefit are expected to flow to the entity” In an

Mary Guy Model Ethical Decision Making

Mary Guy model Mary Guy  Model listed a checklist for decision making in 1990. The values are honesty, accountability, caring, loyalty, respect for others, the pursuit of excellence, integrity and responsible citizenship. The Mary Guy model also suggested the five rules which integrate these values and help in decision making; Rule 1: Consider the wellbeing

IAS 7 Statement of Cash Flows

IAS 7 Statement of Cash Flows IAS 7 Statement of Cash Flows requires an entity to present a statement of cash flow in its financial statements, cash flows classified into different categories; a) Cash flow from operating activities b) Cash flow from investing activities or financing activities. IAS 7 Statement of Cash Flows applied on the

Digital Marketing Plan and Implementation

Digital Marketing Plan  Nova Advertising Company (Pvt.) is providing different types of services to their clients in the form of printing press, hoarding board, and Pena-flex printing. Now the company is planning to extend their services in the different field due to customer needs and market advancement. Now the clients want digital marketing because it’s cost