Consumer Behavior Types in the Market

(Last Updated On: June 3, 2017)

Consumer Behaviorconsumer bahavior

This article is about the consumer behavior, why it is so important for the business to consider behavior every time? Business makes their products according to their consumer behavior needs. The upcoming trends in consumer behavior.

The first retail escalator was built by Marshall Field’s in Chicago was the world’s biggest chandelier. Everyone wants to see this, now every retail store is going under transformation. Two powerful sources can reshape the customer behavior are;

Types of Customer Behavior

1. Digital technology, online marketing, smartphones and social media; these media are available for the product promotion.

2. Private capital for buying retails stores at their initial stages. Retail store visit by the consumer fell from 35 billion in 2009 to 17 billion in 2013. The profit per square foot is also declining; all retail stores are reconsidering their store sizes. There are a number of companies who directly sell their products to the consumers. by bypassing the traditional methods. There are such companies such as H&M, Burberry and Sports launched their online shops with a very low inventory stock in physical.
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Marketers can predict the changes in the consumer behavior but they can’t predict the magnitude of these changes. Some customer behavior marked more important than others. what are the changes that affect the marketing and why?  At this time the consumers are flooded with the digital content than ever before. Most of the brands are now available online and on their fingertips too. Customers can buy any product online or any brand product which they like by sitting at their homes.  Now the brands have to rely on the sophisticated technologies.

Brands should know that now their customers are global beyond the geographic borders. For this, they should have mobile friendly application or website and other various channels too. Consumer behavior changes with time to time.

Brands should know that now their customers are global beyond the geographic borders. For this, they should have mobile friendly application or website and other various channels too. Consumer behavior changes with time to time.

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